Color cosmetics, skincare
application, and skin health
brands built around
performance, science, and
consumer innovation.
Advanced products and
platforms supporting
the body, skin, and
long-term vitality
At-home beauty tech and
wearable wellness
systems designed for
daily use, recovery, and
performance support.
Brands and technologies
supporting resilience,
recovery, beauty, and
long-term wellness
outcomes.
AI-powered platforms
transforming shade
matching, creator proof,
video production, and
live commerce.
“A CURATED ECOSYSTEM DRIVING MEASURABLE IMPACT.”
INNOVATIVE BRANDS. CATEGORY LEADERS. REAL RESULTS.
Application-led beauty technology combining The Applicator® with targeted treatment masks for face, neck, décolleté, and hands.
Mass-market clean performance beauty powered by color science, skincare technology, and multifunctional cosmetics
Luxury skincare for skin health, powered by microbiome support, barrier strengthening, mineral-rich science, and clean formulations.
Professional-grade beauty tech and wearable wellness, spanning EMS, red light, red light masks, and Lightwear innovation.
AI-assisted beauty technology turning creator try-on videos into verified shade matches shoppers can trust.
Scalp-first hair technology powered by plant stem cells, peptides, vitamins, and botanicals to support healthier follicles and fuller-looking, stronger hair
MARKETPLACE OPPORTUNITY / CONTENT INNOVATION / TECH INNOVATION
SIX THINGS WE DO DIFFERENTLY - BUILT TO FIND THE WHITE
SPACE, CREATE WHAT MATTERS, AND SCALE IT.
We overlay seemingly
unrelated industries to uncover
new competitive landscapes
and identify opportunities
others do not see.
We start with human biology,
identify game-changing clinically
proven actives, and formulate
products engineered to own
those white spaces.
We work with doctors,
chemists, formulators, research
scientists, and biologists to
understand the factual human
impact of the work.
We only do work that can
meaningfully change the
human experience - with
companies that share the same
conviction, ambition, and belief.
We believe genius products and
technology should be strategically
mass distributed. If it does not
improve how we live or the quality of
our lives, it does not matter to us.
We position and reposition
brands to live their best lives
now - building the relevance,
architecture, and staying power
required for a legacy future.
We work with founders, inventors, and category builders bringing the next generation of beauty, wellness, longevity, and technology platforms to market.
FOUNDER + CELEBRITY STYLIST.
HAIR + SCALP INNOVATOR
FOUNDER + CELEBRITY
MAKEUP ARTIST
FOUNDER + CEO
FOUNDER + BEAUTY
TECH INNOVATOR
FOUNDER / WELLNESS
TECHNOLOGY INNOVATOR
FOUNDER, CEO +
INVENTOR
